The flood of AI-generated business posters reveals something fascinating: businesses do understand the value of professional visual branding. They know compelling imagery attracts attention, builds credibility, and elevates their products, events, and businesses.
The truth is, most of them always understood the value of strong visual branding. The rush to adopt AI-generated imagery has made that abundantly clear.
What I find especially contradictory is the growing use of AI-generated artwork to promote the shops, makers, markets, and organizations that proudly market themselves as handmade, artisan, or craft-focused. If you’re asking consumers to value the skill, time, creativity, and human effort behind handmade products, shouldn’t you value those same things in the artwork used to promote them?
When a “handmade” or “artisan” market uses a sterile, hyper-smooth AI graphic to promote its event, the irony is impossible to miss. They are selling the soul of human effort while outsourcing that advertisement to a machine. It isn’t limited to events. Shops selling handmade goods do the same—social media posts are full of AI-generated imagery promoting products made with human hands.
When businesses and organizers replace human artists with AI-generated images, they send a clear message: craftsmanship matters when they’re selling it, but not when they’re buying it.
AI didn’t suddenly make people realize the importance of good design. The rush to use it simply exposed what was always true: they understood the value of visual art all along.
The real irony is that many of the loudest advocates for handmade craftsmanship now use machine-generated imagery to represent it. They ask consumers to value the human touch while removing it from their own marketing.
If craftsmanship is worth celebrating in the products, why isn’t it worth supporting in the artwork that promotes them?
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